A Nonprofit's Hidden Power is Behind Strategic Communication
- kondellbusinessser
- Sep 18
- 3 min read
Communication is at the heart of every successful organization.
A clear and thoughtful communication strategy shows why we exist, demonstrates the impact of our work, and helps our supporters feel personally connected to the mission.
We aren’t just delivering services or products—we’re telling stories. A well-crafted communications strategy can help your organization stand out, engage donors or customers, and secure the funding or support needed to fulfill your mission.
Supporters and funders don’t evaluate their level of commitment solely on the quality of your products or services. They also look at your online presence, your community engagement, and your organizational credibility.
But when it comes to Nonprofit Organizations, it goes even further: funders don’t just evaluate your application—they assess your online presence, community engagement, and credibility. Without a strong communications strategy, even the most impactful initiatives can be overlooked.
The Challenges You Face
High Competition for Funding
Many nonprofits are applying for the same grants, making it difficult to stand out. Smaller organizations like yours can be overlooked if you lack name recognition or visibility.
Difficulty Attracting and Retaining Donors
We often struggle to cultivate new donors and keep existing ones engaged. Donors want evidence that their contributions make an impact, but not all nonprofits have strong systems to measure or report outcomes.
Limited Professional Grant Writing or Communications Support
Poorly written or unpersuasive applications decrease your chances of securing funding. Many organizations don’t have or train current staff with the storytelling or communications skills needed to connect with funders.
Resource Constraints
Having limited staff capacity, high turnover, and outdated technology can all hinder effective communications and donor engagement.
How You Can Nurture and Grow Relationships
These steps will help you deepen engagement, strengthen credibility, and secure ongoing support.
Develop a Strong Case for Support
You need clear messages that articulate your mission, the need for funding, and the impact donor support makes. Highlight community impact and benefits for donors, such as tax incentives, to show the value of their partnership.
Use Multiple Communication Channels
We reach donors where they are—social media, newsletters, websites, and community events. You should utilize each channel with a tailored message and tracking engagement to help refine your strategy.
Show the Impact of Donor Support
Success stories, testimonials, program outcomes, and data all demonstrate your credibility. Sharing these not only builds trust but also encourages donors to give again.
Harness the Power of Storytelling
Nonprofits like yours don’t compete on cost. Instead, you compete on emotional connection. Compelling narratives, supported by visuals and measurable results, make your mission relatable and memorable.
Make Connections and Forge Partnerships
High-level engagement with foundations, corporations, and influential stakeholders is key. Conferences, panels, and speaking events expand your visibility, create meaningful relationships, and open doors to funding opportunities.
Build an Integrated Communications Strategy
By combining media relations, social media, conference outreach, and traditional marketing anchored in an emotionally compelling, evidence-driven story, you strengthen your message and credibility.
Maintain Visibility Before, During, and After Grant Applications
Grant reviewers look at more than applications. They research organizations online and in the community. Consistent communication shows accountability, credibility, and mission-driven activity.
Open Grants in Ontario
Grow Grant (Ontario Trillium Foundation)
Deadline: November 5, 2025, at 5:00 p.m. ET
Who can apply:
Nonprofit/community organizations in Ontario with established programs or services looking to expand, improve, or adapt services.
Click here to apply
RAISE (Racialized and Indigenous Supports for Entrepreneurs) Grant Program
Deadline: October 1, 2025, at 5:00 p.m. EST
Who can apply:
For-profit small businesses in Ontario, owned by Indigenous, Black, or other racialized entrepreneurs, must be registered with CRA, employ 1-5 full-time equivalent employees (or up to 10 in certain sectors), and have annual revenue under $750,000.
Click here to apply
Start Today
Position your nonprofit for funding success. Apply these steps strategically. Invest in a clear communications plan. Use storytelling, impact reporting, and outreach to give your organization the edge it deserves.
And, if you don't have to do it alone. We are here to help you. Book a call to see how we can create a 30-90 Day Communications Plan for your organization.
Comments