When I first started my journey as a founder, I thought I understood what it meant to build something from scratch. I imagined long nights of brainstorming, the thrill of launching a product, and the satisfaction of solving a real problem for real people. What I didn’t grasp was how demanding, isolating, and humbling the process would be. My company didn’t end the way I hoped. It wasn’t the big success story I imagined. But looking back, I wouldn’t trade the experience for an

A list of 10 powerful ways to build (and keep) trust with your online audience. Trust is at the root of all transactions. Trust takes time, consistency, and intentional actions. Once earned it becomes the foundation of every relationship. It isn’t built overnight especially in the digital realm. But when established leads to loyalty, growth, and long-term success.

We aren’t just delivering services or products—we’re telling stories. A well-crafted communications strategy can help your organization stand out, engage donors or customers, and secure the funding or support needed to fulfill your mission. Supporters and funders don’t evaluate their level of commitment solely on the quality of your products or services. They also look at your online presence, your community engagement, and your organizational credibility.

Starting a business or running one can feel like shouting into a crowded room; everyone’s competing for attention! And, it’s tough to get heard. So, how do you make sure your voice rises above the noise? That’s where two powerful tools come in: your value proposition and your brand voice.

Starting a business in Ontario or anywhere in Canada is easier than you think—some registrations take less than 10 minutes. Depending on the structure you choose, registration might even be free when operating under your legal name.